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Bog, 7. edition, 2019

Bog, 7. edition, 2019

Bog, 6. Edition, 2016

Bog, 6. Edition, 2016

Bog, 3. ed., 2006

Bog, 3. ed., 2006

Consumer behaviour : a European perspective

Michael R. Solomon

Beskrivelse

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.

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Consumers in the market-place

Consumer behaviour and consumer society

Shopping, buying and disposing

How consumers see the world and themselves

Perception and meaning

The self

Motivation, lifestyles and values

Consumers as decision-makers

Learning and memory

Attitudes

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