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Tidsskrift
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Bog, 8. edition, 2022
Bog, 7. edition, 2019
Detaljer
Beskrivelse
Comprehensively updated using key techniques, including search, social media and content marketing, conversion optimisation, and marketing automation. Also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
Indhold
Seneste udgave, bogDigital marketing fundamentals
Introducing digital marketing(Online marketplace analysis)
micro-environment(Online marketplace analysis)
The digital macro-environment
Digital marketing strategy development
Digital marketing strategy(Online marketplace analysis)
Digital media and the marketing mix(Online marketplace analysis)
Relationship marketing using digital platforms(Online marketplace analysis)
implementation and practice
Delivering the digital customer experience(Digital marketing)
Campaign planning for digital media(Digital marketing)
Marketing communications using digital media channels(Digital marketing)
Evaluation and improvement of digital channel performance(Digital marketing)
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