Framing : the social art of influence (engelsk)

Mikael Klintman

Detaljer

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Beskrivelse

A toolkit for understanding how the framing of information influences the way we see the world. Combining insights from the social sciences, economics and evolutionary biology, Klintman lays out a four-part approach to understanding how information is ‘framed’ for us, built around the key elements of texture, temperature, position and size.

Indhold

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Perspectives on framing -- Part I: Making bad seem good -- and other frame texturing. -- Why is our frame smooth and theirs so often rough? -- Sanctifying sinners and sinnifying saints -- The allure of rough -- Part II: Making hot what's not -- and other frame tempering -- Temperament tricks -- How timing is of the essence -- Metaphors as frame thermostats -- Part III: Making meanings move -- frame positioning -- Up-down positioning: reading on or between the lines -- Sideways positioning: what is the matter? -- Part IV: Making boundaries bend -- frame sizing -- Roots to social elasticity -- Metaframing: from difference to higher sameness -- Questions, answers and discussion -- Index