Gatekeeping Theory examines one of the most enduring concepts in mass communication scholarship. Simply put, gatekeeping is the process by which the billions of messages that are available in the world get cut down and transformed into the hundreds of messages that reach a given person on a given day. This book offers a critical understanding of how gates and gatekeeping are relevant to today's media world - from traditional mass media outlets such as television and newspapers to blogs.
Summary: Gatekeeping Theory examines the process by which the billions of messages that are available in today's media world get cut down and transformed into the hundreds of messages that reach a given person on a given day.