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Tidsskrift
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Bog, 5. edition, 2009
Bog, Rev. ed., 1993
Detaljer
Beskrivelse
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Indhold
Seneste udgave, bogContents; Introduction; 1. Weapons of influence; 2. Reciprocation; 3. Commitment and consistency; 4. Social proof; 5. Liking; 6. Authority; 7. Scarcity; Epilogue: Instant influence; Notes; Bibliography; Index
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