Long-term advertising effects and optimal budgeting

00/78 ; 29 september/2000 - The Danish Referendum on Economic and Monetary Union

Vaughne Miller

volume no. 1 - A legal approach to verification in disarmament or arms limitation

Serge Sur

volume 1 - Estonia and Russia, Estonians and Russians : a dialogue

1/2002 - The gender perspective - in relation to children as consumers

Birgitte Tufte

Nr. 1/2004 - Consumer choice behaviour : an emotional theory

Larry Percy

Nr. 1/2005 - Reputation in higher education : development, validation and application of a model

Anne Martensen

volume No. 2 - Verification problems of the Washington treaty on the elimination of intermediate-range missiles

Serge Sur

Del 2 - Radio advertising expenditure : a study of commercial radio in Europe and factors that influence the advertising expenditure

Flemming Hansen

2, 1996 - Combining low price with service or with quality : a strategic choice in grocery stores?

Karin Tollin

Nr. 2/2004 - Long-term advertising effects and optimal budgeting

Flemming Hansen (f. 1938)

Del 3 - The development of the forward exchange market in South Africa

Maria Ramos

volume no.3 - Confidence-building measures within the CSCE process : paragraph-by-paragraph analysis of the Helsinki and Stockholm régimes

Victor-Yves Ghebali

Del 3 - Educational rights and wrongs : liberal tradition versus the idea of social efficiency

Ken Brown

No. 3/2002 - Modelling purchases as a function of advertising and promotion

Lotte Hansen Yssing

Nr. 3/2003 - The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects : (sport, social aid organisations, cultural events and tv-programmes, ect.)

Flemming Hansen (f. 1938)

Nr. 3/2005 - Market entry mode : "economic" approaches and "process" approaches : an integrated research review

Flemming Cumberland

Del 4 - Capital flight and exchange controls in South Africa

Brian Kahn

Del 4 - Women prisoners

Lis Somander

No. 4/2002 - Advertising half-life estimates for various fmcg

Lotte Hansen Yssing

Nr. 4/2003 - Maksimum likelihood estimation af parametrene i logitmodellen med stokastiske individparametre : et similationsstudie

Jørgen Kai Olsen (f. 1938)

No. 4/2004 - Modelling emotional and attitudinal evaluations of major sponsors

Anne Martensen

No. 5 - A comparison of two advertising effect models

Lotte Hansen Yssing

Del 5 - South Africa's borrowings on international capital markets : Recent developments in historical perspective

Jonathan Garner

volume 5 - The future chemical weapons convention and its organization : the executive council

Thomas Bernauer

No. 5/06 - Active drug users - struggling for rights and recognition

Jørgen Anker

5 - 1995 - Measuring consumer retail store loyalty

Ole Stenvinkel Nilsson

No. 5/2002 - STAS and logit modeling of advertising and promotion effects

Lotte Hansen Yssing

nr. 5/2003 - Understanding the role of emotion in advertising

Larry Percy

No. 6 - Estimation of emotional and evaluating effects of sports sponsorships

Flemming Hansen (f. 1938)

Del 6 - South Africa's trade partners, 1986-1991

Jonathan Garner

No. 6/2002 - STAS and other short term advertising effect measures

Flemming Hansen (f. 1938)

No. 7 - Developing a tool for testing, deagnosing and providing creative input for corporate communication

Tore Kristensen

Del 7 - South African exchange rate policy, 1979-1991

Brian Kahn (1953-)

volume No.7 - Science and technology : between civilian and military research and development. Armaments and development at variance

Marek Thee

No. 7/06 - Urban competition and urban crisis : urban politics in Denmark

Hans Thor Andersen (f. 1956)

Nr. 7/2004 - Measuring consumer reactions to sponsoring partnerships based upon emotional and attitudinal responses

Sverre Riis Christensen

No. 8 - Emotions in mass communication

Anders A. Rasmussen

Del 8 - Determinants of recent direct investment flows to South Africa

Jonathan Garner

Del 08 - Organizing and regulating hospital and physician investments

Peter Bogetoft

Del 8 - Some notes on population and land use in the more densely populated parts of the Uluguru mountains of Morogoro districts

I.D. Thomas

No. 8/06 - Urban competition and urban crisis : city and security : the case of social welfare in Denmark, with a focus on housing

Peter Abrahamson

No. 8/2002 - Evaluation of possible sponsoring objects : how to choose among sport, social aid organisations, cultural events and tv-programmes

Flemming Hansen (f. 1938)

Nr. 8/2003 - Circulars - a media of it's own or?

Mogens Bjerre

Nr. 8/2004 - Emotional responses to brands and product categories

Larry Percy

no. 9 - Occupational segregation : a comparative study of the degree and pattern of the differentiation between men and women's work in Britain, the United States and other countries

C Hakim

No. 9/06 - Urban competition and urban crisis : changing concepts for handling dangers in the city : the case of Copenhagen

Anni Greve

No. 10 - Evaluation of public spokespersons

Flemming Hansen (f. 1938)

Del 10-1985 - Organizational aura, corporate image, and industrial renewal : institution building in construction : paper presented at the Antibes conference workshop on organizational symbolism and corporate culture. Antibes, France. June 26-29, 1985

Kristian Kreiner

No. 10/2002 - Television advertising and children : a global perspective

Hanne Niss

No. 11 - Emotional responses to advertising, sponsoring and design

Flemming Hansen (f. 1938)