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Tidsskrift
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Bog, 2022, 2022
Detaljer
Beskrivelse
Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Indhold
Seneste udgave, bogTranslate everything, favor user-friendly numbers
Translate everything
Avoid numbers : perfect translations don't need numbers
Try focusing on 1 at a time
Favor user-friendly numbers
To help people grasp your numbers, ground them in the familiar, concrete, and human scale
Find your fathom : help people understand through simple, familiar comparisons
Convert abstract numbers into concrete objects
Recast your number into different dimensions - try time, space, distance, money, and pringles
Human scale - use the Goldilocks principle to make your numbers just right
Use emotional numbers - surprising and meaningful - to move people to think and act differently
Florence Nightingale avoids dry statistics by using transferred emotion
Comparatives, superlatives, and category jumpers
Emotional amplitude - selecting combos that hit the right notes together
Make it personal - "This is about you"
Bring your number into the room with a demonstration
Avoid numbing by converting your number to a process that unfolds over time
Offer an encore
Make people pay attention by crystallizing a pattern, then breaking it
Build a scale model
Map the landscape by finding the landmarks
Build a scale model you can work with
Epilogue : the value of numbers
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