Management accounting, financial measurement and planning : within a financial and marketing perspective. Volume 1
Jette Lauritzen
Contents: 1: Information collection. 2: Survey design. 3: Contact form. 4: Questionnaire & response scales. 5: Sampling and uncertainty. 6: Estimation and confidence intervals. 7: Hypothesis testing. 8: Goodne4ss-of-fit tests. 9: Qualitative analysis. 10: Reporting & follow-up on the analysis.