lorem ipsum dolor sit amet ...
Tidsskrift
...
...
...
...
...
...
...
...
...
...
...
...
Bog, 2021
Detaljer
Beskrivelse
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Indhold
Seneste udgave, bogWelcome to marketing 5.0: technology for humanity
marketing to Baby Boomers, X, Y, Z, and Alpha(Generation gap)
creating inclusivity and sustainability for society(Prosperity polarization)
making tech personal, social, and experiential(Digital divide)
one strategy doesn't fit all(The digital-ready organization)
it's time for human-like technologies to take off(The next tech)
The new CX: machines are cool, but humans are warm(The next tech)
building a data ecosystem for better targeting(Data-driven marketing)
anticipating market demand with proactive action(Predictive marketing)
making a personalized sense-and-respond experience(Contextual marketing)
delivering tech-empowered human interaction(Augmented marketing)
executing operations at pace and scale(Agile marketing)
Tidsskrift
Artiklen er en del af
Artiklerne i handler ofte om
Artikler med samme emner
Fra
Artikler
Alle registrerede artikler fordelt på udgivelser
...
...
...
...
...
Minder om
Influence, new and expanded : the psychology of persuasion
Robert B. Cialdini
Fra IQ til WeQ : 6 udfordringer, der saboterer samarbejdet i lederteamet - og hvad I kan gøre ved dem
Janus Kleemann
How to write a business plan
Brian Finch
Rethinking competitive advantage : new rules for the digital age
Ram Charan
Marketing management
Philip Kotler
Never split the difference : negotiating as if your life depended on it
Chris Voss
Internetmarkedsføring - praktisk talt!
John Hird
Marketing strategy : overcome common pitfalls and create effective marketing
Jenna Tiffany
Grundbogen i digital markedsføring : help marketing bogen
Eric Ziengs (f. 1979)
Social media marketing: a practitioner approach : the ultimate strategy guide for social media success to grow your business
Svend Hollensen