Message-attitude-behavior relationship : theory, methodology, and application (engelsk)

Front Cover; Message-Attitude-Behavior Relationship: Theory, Methodology, and Application; Copyright Page; Table of Contents; List of Contributors; Preface; Chapter 1. Attitudes, Behaviors, and Messages: An Introductory Overview; Review of Theoretical and Empirical Progress and of Issues in the Attitude Behavior Literature; Theory Types and Present Developments in Message-Attitude-Behavior Theory; Theory and Quantitative Relationships: Methods; Messages, Attitudes, and Behaviors: Implications; References; Chapter 2. An Atomized, Stochastic Model of the Behavioral Effects of Message Campaigns ; Why Choose an Axiomatic Theory?Why a Stochastic Process Theory?; An Axiomatized Stochastic Theory; Summary, Conclusions, Caveats, and Extensions; References; Chapter 3. Foundations of Cognitive Theory: A Multidimensional Model of the Message-Attitude-Behavior Relationship; Behavior, Attitude, and Entelechy; Categories and Continua; Simple Messages; Compound Messages; A Current Assessment; References; Chapter 4. The Relationship of Attitudes and Behavior: A Constructivist Analysis; The Nature of the Problem; The Constructivist Analysis; Comparison with Fishbein and Ajzen's Analysis ; Concluding RemarksReferences; Chapter 5. An Information-Processing Explanation of Attitude-Behavior Inconsistency; The Information-Processing Perspective; Storage Principles: The Determination of Attitudinal Responses from Informational Beliefs; Semantic and Episodic Organization in LTM; Attitudinal Reports and Behavioral Actions as Information Retrieval Processes from LTM; Implications of the Information-Processing Explanation; References; Chapter 6. Attitude-Verbal Report-Behavior Relationships as Causal Processes: Formalization, Test, and Communication Implications; Overview; Issues ; DefinitionsPlan; Causal Process Theories; A Causal Process Theory of Attitude-Verbal Report-Behavior Relationships; Communication Implications; Conclusion; References; Chapter 7. Behavior and Hierarchies of Attitudes: A Deterministic Model; Usefulness of Deterministic Modeling; A Hierarchical Model of Attitude Organization and Change; Behaviors and Attitudes in Hierarchical Systems; Implications of the Hierarchical Model for Message Design; Conclusion; REFERENCES; Chapter 8. The Message-Attitude-Behavior Relationship from the Point of View of the Actor; The Attitude Concept ; Attitude, Behavior, and IntuitionThe Problem of Attitude-Behavior Matching; The Point of View of the Actor; Limitations of the Actor's Point of View; References; Chapter 9. Wittgenstein's Philosophical Investigations and the Relationship between Mental States and Social Action; Meanings and Messages; Intentions and Behaviors; Attitudes and Social Action; References; Chapter 10. A Structural-Functional Model of the Message-Attitude-Behavior Relationship; Chapter 11. Afterword; Author Index; Subject Index