Predictably irrational : the hidden forces that shape our decisions

Dan Ariely

Beskrivelse

Forfatteren viser hvordan forventninger, følelser og sociale normer kan ændre vore muligheder for at tænke og ræsonnere klart. Han mener at vore reaktioner hverken er tilfældige eller urimelige - de er systematiske og forudsigelige. Derfor kan vi også bryde med visse af disse tanker og træffe bedre beslutninger.

Indhold

Seneste udgave,

1. The truth about relativity : why everything is relative, even when it shouldn't be. 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air. 3. The cost of zero cost : why we often pay too much when we pay nothing. 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them. 5. The influence of arousal : why hot is much hotter than we realize. 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do. 7. The high price of ownership : why we overvalue what we have. 8. Keeping doors open : why options distract us from our main objective. 9. The effect of expectations : why the mind gets what it expects. 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't. 11. The context of our character, part I : why we are dishonest, and what we can do about it. 12. The context of our character, part II : why dealing with cash makes us more honest. 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?