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Service design : from insight to implementation

Andrew Polaine, Lavrans Løvlie (1969-), Ben Reason (1972-)

Beskrivelse

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

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Seneste udgave,

1: Insurance Is a Service, Not a Product -- 2: The Nature of Service Design -- 3: Understanding People and Relationships -- 4: Turning Research into Insight and Action -- 5: Describing the Service Ecology -- 6: Developing the Service Proposition -- 7: Prototyping Service Experiences Chapter -- 8: Measuring Services -- 9: The Challenges Facing Service Design

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2013

BogAndrew PolaineRosenfeld Media