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Start with why : how great leaders inspire everyone to take action


Beskrivelse


Shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way, and it's the opposite of what everyone else does. Provides a new framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all not starts with WHAT they did...but with WHY they did it.

Indhold

Seneste udgave,

Preface: The power of why

Introduction: Why start with why?

A world that doesn't start with why: We assume we know

Carrots and sticks

An alternative perspective: The golden circle

This is not opinion, this is biology

Clarity, discipline, and consistency

Leaders need a following: The emergence of trust

How a tipping point tips

How to rally those who believe: Start with why, but know how


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