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Status update : celebrity, publicity, and branding in the social media age


Beskrivelse


Social media technologies promised a new participatory online culture yet these early revolutionary goals have failed to materialize. Users have turned into self-promoting marketers and Web 2.0 has furthered inequalities and reinforced social stratification.

Indhold

Seneste udgave,

Introduction -- A cultural history of Web 2.0 -- Leaders and followers : status in the tech scene -- The fabulous lives of micro-celebrities -- Self-branding : the (safe for work) self -- Lifestreaming: we live in public -- Designed in California: entrepreneurship and the myths of Web 2.0 -- Conclusion


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