Strategic CSR communication (engelsk)

Strategic CSR communication : an emerging field / Suzanne C. Beckmann, Mette Morsing & Lucia Reisch. Corporate social responsibility is a management fashion. So what? / Eric Guthey, Roy Langer and Mette Morsing. Corporate social responsiveness and public opinion / Steen Vallentin. Business news and the definition of business and society / Peter Kjær. Stealth marketing communications : is it ethical? / Roy Langer. Stakeholder communication strategies / Mette Morsing & Majken Schultz. Consumers' perceptions of and responses to CSR : so little is known so far / Suzanne C. Beckmann. Communicating CSR to consumers : an empirical study / Lucia A. Reisch. The uncertainties of strategic CSR communication : business-NGO relations / Susse Georg. Communicating CSR issues in supply chains : experiences from Asia / Mette Andersen. Investor relations and CSR communication : conversing with the forgotten stakeholder / Kai Hockerts. Reporting consistently on CSR--choosing appropriate discourse strategies / Anne Ellerup Nielsen & Christa Thomsen