On marketing & human design : embody your true self & reclaim your power for magnetic online visibility
Juliette Stapleton
Provides a guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. The author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.