Gå til indhold
ForsideBøgerArtiklerFilmMusikSpilNoder

Søg

Husk

Menu

Bøger / faglitteratur

Bog, 1999

Bog, 1999

The experience economy : work is theatre & every business a stage

James H. Gilmore, B. Joseph Pine

Beskrivelse

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Indhold

Seneste udgave,

PREVIEW Step Right Up ix 1 Welcome to the Experience Economy 1 2 Setting the Stage 27 3 The Show Must Go On 45 4 Get Your Act Together 69 5 Experiencing Less Sacrifice 81 INTERMISSION A Refreshing Experience 95 6 Work Is Theatre 101 7 Performing to Form 119 8 Now Act Your Part 139 9 The Customer Is the Product 163 10 Finding Your Role in the World 185 ENCORE Exit, Stage Right 205 Notes 207 Index 231 Credits 249 About the Authors 253

Tidsskrift

Artiklen er en del af

Artiklerne i  handler ofte om

Artikler med samme emner

Fra

Artikler

Alle registrerede artikler fordelt på udgivelser

...

...

...

...

...

Anmeldelser (1)

Fremtidsorientering

1999, nr. 3

af

af

Niels Bøttger-Rasmussen

1999, nr. 3