The future of competition : co-creating unique value with customers (engelsk)

Venkat Ramaswamy, C.K. Prahalad

Detaljer

...

Beskrivelse

Review: "Based on a wide range of ongoing experimentation in co-creation across many industries, The Future of Competition presents a new approach to value creation. In this framework, consumer-company interactions and personalized co-creation experiences - enabled by technical and social infrastructures - allow each consumer to co-create unique value with a network of companies and consumer communities." "Using vivid examples of companies that are discovering next practices, Prahalad and Ramaswamy discuss the key building blocks of co-creation - dialogue, access, risk assessment, and transparency (DART) - and explore how new experience technologies and social capabilities can enable robust experience environments."--Jacket.

Indhold

Seneste udgave, bog

The co-creation of value. Building blocks of co-creation. The co-creation experience. Experience innovation. Experience personalization. Experience networks. The market as a forum. Creating new strategic capital. Manager as consumer. Rapid knowledge creation. Strategy as discovery. Building new capabilities for the future