With this book in hand, you will be able to: find templates you can use to create emails for dozens of different situations; know the right wording and optimal word length for email communication; get recipients to read and respond to your email messages; understand when it is legal and not legal to send email to a person you do not know; incorporate photos, graphics, sound, and video into your email messages; measure the deliverability, bounce rate, open rate, and response rate to every email you send; write clearer, more engaging, more persuasive email copy for every occasion.