The strategy process : concepts, contexts, cases

Henry Mintzberg

Beskrivelse

For graduate level courses in Strategic Management, Business Policy, and Organizational Theory. With the goal of offering students something unique from other texts, this collection of readings, edited by Henry Mintzberg, is combined with cases from Quinn, Lampel, and Ghoshal. Together they present an up-to-date look at how actual companies act strategically and organize themselves. The authors provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Combining the case study approach with theory provides the accumulated benefits of many years of careful research and thought about management processes, and emphasizes the authors' belief that in this complex world of organizations a range of concepts is needed to cut through and illuminate particular aspects of that complexity.

Indhold

Seneste udgave,

Strategy -- Strategies -- Strategists -- Formulating strategy -- Analyzing strategy -- Strategy formation -- Strategic change -- Cognition -- Organization -- Technology -- Collaboration -- Globalization -- Values -- Contexts -- Managing start-ups -- Managing maturity -- Managing experts -- Managing innovation -- Managing diversity -- Managing otherwise ; Section 1 - Strategy 1. Strategies 2. Strategists 3. Formulating Strategy 4. Analyzing Strategy 5. Strategy Formation Section 2 - Forces 6. Strategic Change 7. Cognition 8. Organization 9. Technology 10. Collaboration 11. Globalization 12. Values Section 3 - Contexts 13. Managing Start-Ups 14. Managing Maturity 15. Managing Experts 16. Managing Innovation 17. Managing Diversity 18. Managing Otherwise - ; Cases1 Robin Hood2 Napoleon Bonaparte: victim of an inferior strategy?3 Heineken4 McDonald’s5 Procter & Gamble6 QVC7 Barbie vs Bratz8 The European Airline Industry: Lufthansa in 20039 Cadbury Schweppes10 Airbus versus Boeing: superjumbo and super risks11 The casino industry12 Managing European wealth13 A note on the US wine industry 200714 Warner Brothers15 The making of the iPod16 Arnold Schwarzenegger (A): strategy or sheer willpower?17 Novomed loses a client18 Whisky Exchange19 Outset Contemporary Art Fund (A)20 Johnson & Johnson21 Netflix122 Nintendo: fighting the video game console wars23 Wipro Consulting Services in 2008: building an optimal global configuration in business and IT consulting industry24 Tiscali UK: The rocky road to offshoring25 Pixar26 Natura: the magic behind Brazil’s most admired company27 Arista Records28 HBO29 Building emotional energy for renewal: Nissan30 Even a clown can do it: Cirque du Soleil recreates live entertainment31 A restaurant with a difference32 Managing performance at Haier (A)33 Sportsmake: a crisis of succession34 Reorganization at Axion consulting (A)35 Reorganization at Axion consulting (B)36 Yahoo!