Bøger / faglitteratur

Bog, 2014

Value proposition design

Beskrivelse

The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist. "Value Proposition Design" helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.

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Seneste udgave,

1. Canvas. 1.1 Customer Profile. 1.2 Value Map. 1.3 Fit. 2. Design. 2.1 Prototyping Possibilities. 2.2 Starting Points. 2.3 understanding Customer. 2.4 Making Choices. 2.5 Finding the Right Business Model. 2.6 Designing in Established organizations. 3. Test. 3.1 What to Test. 3.2 Testing Step-by-Step. 3.3 Experiment library. 3.4 Bringing it All Together. 4. Evolve. Create Alignment. Measure & Monitor. Improve Relentlessly. Reinvent Yourself Constantly. Taobao: Reinventing (E-)Commerce

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