Culture of volume

"Doyle is an artist who evidently doesn't see an unabashed love of pop music as antithetical to experimentation, who doesn't get why wanting your music to be smart should automatically lead it being an arid intellectual exercise, and who doesn't feel the need to stick within a clearly defined genre. That this stuff seems notable rather than commonplace perhaps tells you more about the current musical era than it does about East India Youth. But context isn't everything. It's not that William Doyle wants to do interesting and laudable things. It's that, on the evidence of Culture of Volume, he's really good at doing them".

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"Culture of Volume presents itself as a record of Big Ideas and Big Statements and it sure as hell sounds big. "Beaming White" is the third track here, and that title about sums up the production's hyperclarity. Every drum pattern, every synth pad, every orchestral frill is a tool used to build gleaming edifices to house his spotless vocals. It sounds fantastic, which is to be expected of a record mixed by Graham Sutton ... For a record so bent on impressing the listener, Culture of Volume somehow never manages to leave a mark".

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