Intercultural competencies (engelsk)

Forlagets beskrivelse: 'Intercultural Competencies' is a comprehensive, user-friendly guide to successful interaction with people from differing cultural backgrounds, whether in Denmark or abroad. The book gives a historical perspective on culture and communication. It introduces the concept of cultural identity andpresents the most important theories and work by Edward T. Hall, Geert Hofstede, Richard D. Lewis, Fons Trompenaars, and Richard R. Gesteland. Furthermore, the book provides the reader with tools and knowledge applicable to any intercultural setting allowing for the reader to achieve intercultural competencies both personally and professionally. Richard R. Gesteland has provided ten real-world cases of cross-cultural business behavior. Intercultural Competencies is tailor-made for the AP programmes in Service Management and Marketing Management.