Key markets

"On paper, theirs sounds like a formula that shouldn't work - and on record it barely does. Forty-four-year-old Andrew Fearn provides backing tracks that sound like the work of a teenager with no more than a rudimentary understanding of music theory or digital recording technology. Onstage (...), he stands with a beer can pressing the space bar on his laptop to cue up the next pre-recorded track, while Williamson rages around, slapping his own head in a disturbing physical tic. Yet they have done arguably the greatest thing any musical artist can: follow their own muse and talents to create something potent, original and unique to them. It is not very hip, and it doesn't really hop, but Sleaford Mods have arguably come closer than anyone else to creating a uniquely British form of rap: rant music".

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"Nottingham duo Sleaford Mods were one of 2014's least likely success stories, Jason Williamson's furious stream-of-consciousness abstractions and Andrew Fearn's primitive beats seemingly at odds with all other prevailing sounds. Any worries that wider approval might have dimmed Williamson's anger prove to be unfounded: Key Markets finds him railing against politicians - Clegg, Miliband ("a chirping cunt"), Boris Johnson - as well as less obvious targets ... If it were just witless invective, its appeal would swiftly pall, but beneath the swearing there's a sharp sense of humour and even sharper powers of observation, Williamson's freeform wordplay painting vivid pictures of an at times uncomfortably recognisable contemporary Britain".

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"Ligesom hos 70'ernes prototype punkere er det energien og muligheden for at hæve stemmen, der driver værket, og i Sleaford Mods versionering er det styret af en udfordrende, farverig og opfindsom rendestenslyrik, hvor ordene falder i hak som tænderne på en smurt kædesav. Musiksiden, tja den er igen udgjort af yderst spartanske og underspillede loops, signeret af Andrew Fearn og designet til at stjæle mindst muligt fokus fra den galpende Williamson".