"Laura Welsh really shines at extremes. Whether she's breathless and restrained on "Hardest Part", or pushing the boundaries of her voice on "God Keeps", Welsh stands out when she's allowed to plumb the depths of real heartbreak, confusion, and discovery ... For an artist who has undergone so many identity experiments before her debut, Soft Control is a promising, if not groundbreaking, beginning. Welsh has staked her claim as a singer who can adapt to the needs of her various producers and co-writers".