Bag om corporate communication
Lars Thøger Christensen (f. 1959)
This book is about how you as a leader can design the process and work purposefully to create strategic alignment within your organisation. When the manoeuvrability is challenged by the speed of the market and the complexity of the organisation. Alignment is about cohesion and team manoeuvrability. To shorten the time from when the strategy is in place to when it is put into practice and executed. The challenge is to ensure that you, across all functions and areas of responsibility, perform at your very best when it matters most, thus optimising your competitiveness.