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Corporate communication : a guide to theory & practice


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The text has been updated to include changes to the workplace in light of the Covid-19 pandemic, the impact of hybrid working on employee communication, and the increasing focus on sustainability. Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

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Seneste udgave,

Introduction to Corporate Communication - Defining Corporate Communication - Corporate Communication in Contemporary Organizations - Corporate Communication in a Changing Media Environment - Conceptual Foundations - Stakeholder Management and Communication - Corporate Identity, Branding and Corporate Reputation - Corporate Communication in Practice - Communication Strategy and Strategic Planning - Research and Measurement - Specialist Areas in Corporate Communication - Media Relations - Employee Communication - Issues Management - Crisis Communication - Leadership and Change Communication - Corporate Social Responsibility (CSR) and Community Relations


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