CRM 5.0 : de ustyrlige kunder i en digital tidsalder! : mindset, strategi, ledelse og performance i fremtidens forretningsmodeller
Per Østergaard Jacobsen
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.