"Here M. Ward, as before, and all across his catalogue, rolls out rockabilly updates (Return to Neptune's Net) and gentle rock'n'roll shuffles (Kind of Human); he is the whisper-poet of soft-chugging pop (Motorcycle Ride) that is all at once reminiscent of 70s singer/songwriters and 50s crooners. It's Record Collection Pop - and here, on his own label, and in his own time, he celebrates and commiserates "The Music Industry" with tributes to heroes as well as poking sticks at critics ... Though there are many M. Ward albums I prefer to this it's still got most of what he does well and nary a trace of Zooey Deschanel. Which helps".