Zig

"If you were expecting Poppy's fifth album Zig to deliver metallic thrills you'll be disappointed, but then second-guessing Poppy is always a fool's game. Zig ushers in Poppy's 'dark-pop' phase, but the thrilling extremity of her best work is missed here".

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"With this LP, she lays the viscera on the table, opening herself up like never before and showcasing her most human moments yet. Zig ends up being her most focused and mature work to date, one that finds her spreading her wings and expanding her arsenal yet again".

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"In another artist's hands, this full-tilt foray into electro after building a foundation in heavier territory could be seen as divisive or even a mistake, but there are few acts like Poppy, who can wield the shimmering, funk-laden coolness of Motorbike alongside the cataclysmic metallic hyperpop of 2020's I Disagree and it still feel like one cohesive unit. And while Zig adds another piece to the Poppy puzzle, we're still nowhere near completion. Who knows if we'll ever truly get there. Or if we even need to...".

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