"Sure enough, the film bears the resoundingly shonky imprimatur of the Experience Hendrix organization: directed by collector/archivist John McDermott and beginning with an unintentionally psychedelic appraisal of Hendrix's genius from persons living and dead, all presented with no context or attribution whatever.However, from then on, the film shows its working in a rather more candid and satisfactory way. In 1970, Steve Rash (who went on to direct The Buddy Holly Story) shot Atlanta Pop, but never processed his material until he began working on his own documentary about it a few years ago. Thanks largely to Rash's footage, this film now accesses something like an unheard Hendrix story ... Though near death, in performance Hendrix himself, meanwhile, is very much alive".