Before they become mothers, women are repeatedly reminded that their biological clock is ticking. Once pregnant, a woman's body becomes public property: she is patronised, panicked, and forbidden from exercising her autonomy. When the baby comes home, women begin a life of pay cuts, lost job opportunities, heavier housework, unequal emotional loads, and judgement from all sides. The author asks why mothers are idealised, yet treated so poorly; why campaigns for mothers have become so unfashionable; and what we need to do to shift the needle and improve the business of child-rearing for everyone.