Wellness is more than just an obsession today. It's a moral demand. If you fail to be happy, and if you're not looking after your health then you're a failure. A moral failure. Welcome to the new age of 'biomorality', where feeling good has become indistinguishable from being good. In their energetic and eye-opening diagnosis, Cederstrom and Spicer show how this 'wellness obligation' has started to work against us, making us feel guilty and anxious.