"Shelton has an easy touch with a ballad and he never gets subsumed in the thick overdubs of his midtempo pop songs because his warm, resonant voice anchors them both, making them seem slightly more substantial than mere cannily crafted contemporary country-pop. Yet, that's exactly what Bringing Back the Sunshine is: a state-of-the art country-pop record, a modern update of urban cowboy that works because it never hides its soft aspirations but never makes a fuss about them either".