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Deep purpose : the heart and soul of high-performance companies (engelsk)


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Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy, Lego and Microsoft, Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. He explains why the serious pursuit of purpose can greatly enhance performance and social impact, and shows leaders how they might go deep on purpose and engineer a fundamental mindset shift in how they lead.

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