"This year's Brits critics' choice winner Rag'n'Bone Man, AKA Rory Graham, has already scored a No 2 smash with the grittily soulful Human, which pairs his urban blues holler with a fat, bass-driven groove that reflects his time served in DIY hip-hop ... At his most gravel-throated, Rag'n'Bone Man is reminiscent of Joe Cocker singing over the chunkier bits of Moby's chart-steamrollering Play. A shame, then, that Human loses its way. There's too much bland, Identikit retro soul, the tasteful production becomes stifling, and the lyrics tip from heartfelt and personal into cliched and overwrought".