"99¢ isn't a perfect album ("Can't Get Enough Of Myself" is about three Drake albums, two Broad City seasons and one Chainsmokers single too late), but its thrill is that Santigold still seems to be having fun. Three albums in, from creator, to master, to mom, her titles have only accrued. The market value of her #brand might not follow suit, but even as her conversation with pop has become increasingly one-sided, she's refused to be silenced, as if she knows something the market doesn't".