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Contemporary strategy analysis


Beskrivelse


The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics, such as the corporate social responsibility movement and environmental, social, and governance innovation, presented alongside fully integrated business models and up-to-date examples of business model innovation.

Indhold

Seneste udgave,

The concept of strategy

Goals, values and performance

Industry analysis : the fundamentals

Further topics in industry and competitive analysis

Analyzing resources and capabilities

Developing resources and capabilities

Organization structure and management systems : the fundamentals of strategy implementation

The nature and sources of competitive advantage

Cost advantage

Differentiation advantage


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