Elise Loehnen explains that impulses like we put others' needs ahead of our own and believe this makes us exemplary - often lauded as distinctly feminine instincts - are actually ingrained in us by a culture that reaps the benefits, via an extraordinarily effective collection of social mores: Lust. Gluttony. Greed. Sloth. Wrath. Envy. Pride. So, what would happen, if we stopped trying to be 'good'?