Soft control

"Laura Welsh really shines at extremes. Whether she's breathless and restrained on "Hardest Part", or pushing the boundaries of her voice on "God Keeps", Welsh stands out when she's allowed to plumb the depths of real heartbreak, confusion, and discovery ... For an artist who has undergone so many identity experiments before her debut, Soft Control is a promising, if not groundbreaking, beginning. Welsh has staked her claim as a singer who can adapt to the needs of her various producers and co-writers".

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"She's pulled parts of several of the best female artists of recent times and moulded them into a new, but also familiar sound. If she has a flaw, it's not that she is trying to be too much like anyone in particular, it's that she might not have made up her mind which of her influences she wants to run with most ... Comparisons are likely to be made and she may have invited them by not distinguishing her sound quite enough. But they would be lazy - Soft Control is an album of neatly constructed soulful pop songs that anyone who likes the artists it references would enjoy".

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