"The difficulty surrounding Ghetto's vocal delivery- a sort of stylized numbness-is that when the hooks don't catch, or when the instrumentation isn't interesting enough, the songs are easy to forget. The second half of Cool Choices can't match the first in quality or intrigue, but what makes the album as a whole worth listening to is Ghetto's ability to burrow into a quarry of sentimental abandon and talk about what it feels like to be vulnerable. Whenever her lyrics are twee or oblique- as with the empty phrasing on "Forever Love"-that sense of intimacy is lost. The record's higher points-"Brunch", "Loser", "Vampires"- stay much closer to the chest".