"Say hello to the best gothic revival you'll hear all freaking year. It's not unfair to say that rock, as a genre, has been slightly uninspired for the last couple of years. Even its brightest stars - Bring Me The Horizon, Twin Atlantic - have tempered their guile for radio play. So to see a British band forging their own hearse-driven path in a theatrical, grandiose way - last seen with My Chemical Romance's 'The Black Parade' - is thrilling".